Tiana’s Bayou Adventure
In 2024, the classic attraction Splash Mountain was re-themed and opened as Tiana’s Bayou Adventure. My team had the task of creating a marketing campaign supporting the launch and grand opening of this new attraction. A bi-coastal team worked together to develop a platform for all tactics to ladder up to. Media and executions included both organic and paid social placements, streaming, outdoor, and a partnership with Orlando City Soccer.
“Casually Invited” opening date social.
“Drumroll” now open organic social.
“Dropping Into It All” streaming and paid social.
“Dropping Into It All” streaming and paid social.