Disney Treasure Launch Campaign

Disney Treasure began its inaugural sailings in December 2024. In advance of the launch, my team was tasked with developing marketing to build awareness for the new ship. In addition to collaborating on the overarching campaign direction, I assisted in developing the photorealistic renderings supporting the new spaces on the ship, and I led the tactical development for the marketing campaign. We developed a campaign that tied back to the Disney Cruise Line brand while also leaning into the unique offerings aboard this ship. Tactics included various touch points for social, digital, outdoor, and other media. A highlight was working with LOBO creative studio to develop animation for our :30 streaming spot.