Guardians of the Galaxy: Cosmic Rewind at New York Comic Con

Following the opening of Guardians of the Galaxy: Cosmic Rewind, my team had the opportunity to bring the Xandarians to meet the guests of New York Comic Con and learn more about “Terra.” Our booth was set up as an interactive cultural exchange where visitors could trade a Terran artifact or bit of knowledge with the Xandarian Ambassadors and receive a cosmic collectible. The experience included Xandarian artifacts to view, hidden easter eggs for guests to explore, and a working Zarg Nuts vending machine. It was supported with real-time organic social posts driving engagement. Our activation was highlighted in Adweek as one of “the most mind-blowing activations” at NY Comic Con.